Maximize Your Gym Gains
Skip the middleman, get premium farm-fresh products from Pure Choice Farms Whey for maximum muscle growth & recovery.
Introducing Pure Choice Farms
After Tony’s Grandfather migrated from Switzerland to Wisconsin in 1954 to make cheese he enjoyed growing up in his parent’s cheese factory in Browntown, Wisconsin. Tony regularly drank raw liquid whey, the byproduct of cheese before the family cheese factory ever started dehydrating it into powder form. With a passion for fitness and high quality nutrition, Tony opened Pure Choice Farms to carry on his families agricultural legacy. Now Pure Choice Farms is proud to connect people to local farms for the highest quality, fresh Whey protein powder and powerful nutritious plant blends. Pure Choice Farms Whey Protein and Micronutrient Powders are available to purchase during staffed hours of Badger Fitness, at the purechoicefarms.com or on Amazon.
Wisconsin Whey Protein and Fresh Micronutrient Powders
We cut out every possible middleman in order to connect you directly to the local farms for whey protein isolate and micronutrient powders. Stock up at Badger Fitness or order online!
Whey Protein Isolate
The Highest quality cold-filtered whey with minimal ingredients sourced from local farms. Easy to digest and virtually lactose free.
Micronutrient Powders
No fillers, tricky secret blends, or magical formula. Say goodbye to synthetic pills and embrace the natural way to obtain your micronutrients.
Farm Merch
Grab your Pure Choice Farms Swag, from sweatshirts and tanks to charcuterie boards or protein shakers.
Testimonials
What Our Customers Say
You don’t just have to trust us, here’s what some Pure Choice Farms customers have said lately.
Honestly the best protein I have ever had. I have tried vanilla, Chocolate, and peanut butter. They are all subtle flavors with no gross after taste. I have a very sensitive stomach to dairy and lactose. This protein doesn’t give me bubbly guts, bad poop, or bad farts! – Pamela
Pure choice has been THE BEST protein I’ve used in my 35+ years in sports and bodybuilding. I use the unflavored powder so I can add it to anything I eat, whenever I need a protein boost. I also like that it’s got nothing else in it except whey protein. Highest protein ratio per serving out of any other brand I’ve come across. It also mixes so easy, with just a simple few shakes in a bottle. – Bob
I wanted a protein that I feel good about taking. That has minimal ingredients. This protein is it. I tried the chocolate flavor and love it. It doesn’t have that over sweet taste. I also like that fact when I buy this product l support local farmers. I will definitely get this product again. – Robert
Frequently Asked Questions
Where do you source your ingredients from?
Since our family has been involved with Wisconsin Agriculture since 1954, we will always source our whey protein from Wisconsin farmers. Our Organic Greens blend is sourced 100% in the USA. Our Tropics are grown in tropical regions where weather allow the most nutrient dense fruits are grown.
What does cold filtered mean?
“Cold filtered” refers to a specific method of processing whey protein that involves using low temperatures during filtration. Whey protein is derived from milk and undergoes several processing steps to separate it from other components such as fat and lactose. Cold filtering, also known as cold microfiltration, is a technique that employs low temperatures, to preserve the protein’s natural structure and integrity.
During the cold filtration process, the whey protein mixture is passed through specialized filters with fine pores. These filters allow smaller protein molecules to pass through while capturing larger impurities, such as fats, carbohydrates, and some minerals. The low temperatures used in cold filtration help minimize the denaturation of the protein, which refers to changes in its molecular structure that can occur under higher temperatures.
The cold filtering method preserves the bioavailability and overall quality of the whey protein by minimizing the loss of essential amino acids and maintaining a higher concentration of undamaged proteins. As a result, cold-filtered whey protein is often considered to be a premium form of whey protein, sought after by athletes, fitness enthusiasts, and individuals looking for a high-quality protein supplement.
Not all whey protein products undergo cold filtration. Different manufacturers may use various methods of processing and filtration, which can affect the final quality and characteristics of the whey protein.
All Pure Choice Farms Whey protein goes through the cold filtration process, so you can be confident you’ll have the highest quality.
Is Pure Choice Whey tested for metals & banned substances?
Every batch of whey in Wisconsin, not only ours, is tested for a multitude of levels, required and monitored by the Department of Agriculture, Trade, and Consumer Protection. Metals testing is done periodically and have never registered harmful. Dairy is typically monitored on a greater scale than most food sources, so we always hold the highest standards.
Can I have Whey Protein if I am lactose intolerant?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free. Pure Choice Whey protein is cold filtered at 80-90° and is virtually lactose free.
Is Pure Choice Farms whey grass fed?
You’ve probably heard the term “grass fed” get thrown around a lot.
In agriculture, “grass fed” is complicated, and honestly, it’s a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass. That’s not actually the case . .
.
Brands who want to claim “grass fed” must disclose the percentage of grass in their diet to use the Trademark on their packaging. It’s VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It’s healthy, cows love it, and their land provides it. Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven’t applied for the trademark with an estimated percentage.